Spooky Nook Sports
Aug 08, 2019 7:30 AM
Sam Beiler
Spooky Nook Sports

Sam spent 21 years of his professional career at Auntie Anne’s, Inc. - the world’s largest hand-rolled soft pretzel franchisor.  Sam steered Auntie Anne’s through a major rebranding initiative, and set a defined mission of innovation, from its award-winning franchisee system and international expansion model, to its new product advances and dedicated customer service focus for franchisees.

In November of 2010, Sam sold Auntie Anne’s and made the decision to retire - but it would prove a short retirement.

In June of 2013, Beiler opened Spooky Nook Sports, the largest indoor sports complex in North America.  The Nook offers an entire meetings and events business on top of unrivalled sports and recreation activities, state-of-the-art fields and courts, dynamic programming, and a friendly, professional staff.  The complex is a true embodiment of Beiler’s mission to create a fun and well-structured platform for the whole family to play, train, and compete.